Portland, OR | [email protected] | (225) 907-9584

Summary

I’m a seasoned writer and editor with more than a decade of experience working across media publications and brands. Currently, I work as a freelance copywriter and brand strategist, helping brands define their brand voice across platforms and touch points. I attribute my clear, concise and grammatically strong approach to writing to my background in Journalism. I’m seeking opportunities to work with brands and publications that want their audience to feel something.

Professional Experience

Freelance Brand Strategist | June 2016 to Present

• Develops and implements brand guidelines across digital touchpoints
• Writes website copy, ads, social media captions, blogs, newsletters, product descriptions, etc.
• Serves a diverse array of clients locally and nationally
• Consults on brand, marketing and launch strategy
• Produces, directs and styles branded photoshoots for clients
• Vets, hires and manages other creative service providers for larger projects

Probably This | An interiors and lifestyle blog | February 2023 to August 2024

• Determined brand guidelines and implemented systems and workflows for team
• Wrote 2 to 4 product roundup blog posts per month
• Pitched growth opportunities (real estate, product lines, affiliate marketing, etc).
• Managed day to day content creation and flow of blog and social media posts
• Conceptualized, coordinated and styled monthly content photoshoots
• Compiled analytics on brand partnerships for management team
• Corresponded internally and externally on behalf of Probably This

Joy the Baker | A baker, blogger and cookbook author | August 2017 to February 2022