Portland, OR | [email protected] | (225) 907-9584

Professional Experience

Freelance Brand Strategist | June 2016 to Present

• Develops and implements brand guidelines across digital touchpoints
• Writes website copy, ads, social media captions, blogs, newsletters, product descriptions, etc.
• Serves a diverse array of clients locally and nationally
• Consults on brand, marketing and launch strategy
• Produces, directs and styles branded photoshoots for clients
• Vets, hires and manages other creative service providers for larger projects

Probably This | An interiors and lifestyle blog | February 2023 to August 2024

• Determined brand vguidelines and implemented systems and workflows for team
• Wrote 2 to 4 product roundup blog posts per month
• Pitched growth opportunities (real estate, product lines, affiliate marketing, etc).
• Managed day to day content creation and flow of blog and social media posts
• Conceptualized, coordinated and styled monthly content photoshoots
• Compiled analytics on brand partnerships for management team
• Corresponded internally and externally on behalf of Probably This

Joy the Baker | A baker, blogger and cookbook author | August 2017 to February 2022

• Wrote website copy, social media copy and event descriptions
• Wrote copy for William Sonoma baking mixes and product descriptions for Bakehouse merch